A comprehensive strategy was developed to increase awareness of the Fresh Mart brand by creating engaging visual content. The campaign included:
- Design a marketing video showing fresh products and promotions.
- Collaborate with local influencers to spread campaign messages across TikTok and Instagram.
- Use targeted ads on Snapchat to reach target audiences in areas surrounding Fresh Mart stores.
The result:
The campaign achieved a 35% increase in social media engagement, with a significant 20% increase in daily store visitors during the first month of the campaign.